Did you know that Walt Disney recently tried to trademark “Day of the Dead” for one of their upcoming Pixar movies? Seriously! Death might be “black and white”, but the whole trademarking of holidays, commonly used slogans, etc…that’s an ethical gray area for me. I mean, does everything have to be “owned” by a big corporation?! Disney is infamous for raking people over the coals with trademark lawsuits.
I work in advertising, as a designer. I have a great job that allows me to be creative. I understand the importance of protecting creative ideas. But I’ll let you in on a little secret, I’m not a big fan of consumerism and marketing, and I actually hate selling stuff. That’s a big part of what we do in advertising. Of course, it doesn’t always feel that way from the inside. If you watch Mad Men, you know that there is a lot of skill, strategy, and thought that goes into creating a message, and that the “creatives” at an agency live to come up with the right line, the perfect font/photo/and layout combination, a comprehensive piece of communication so meaningful that it lives on beyond the campaign. They – we – are passionate about it. Continue reading